Target Makes Brightspot Prepaid Plans Official

On Tuesday, we broke news with full details of Target’s desire to launch a new prepaid service called Brightspot that would be powered by T-Mobile’s network. Late last night, Target made Brightspot official, announcing that it will launch Sunday, October 6 – just as we had reported. 

The details are also as we had reported, with plans of $35 and $50 to start. The $35 plan includes unlimited talk and text, but no data. The $50 plan includes unlimited talk, text, and data, but you will only see 1GB of full 4G speed data. Target did not announce their $65 plan, but our sources indicate that it will be available through Target.com/Brightspot and includes 4GB of full 4G data.

Subscribers of Brightspot will be rewarded with $25 Target giftcards for every 6 months that they keep active service.

SIM kits and service can be found inside Target stores in Target Mobile areas.

Here is the statement from Target:

Target knows guests are looking for mobile phone programs that offer quality, flexibility and convenience without breaking the bank. On Sunday, October 6, Target will launch brightspot, a pre-paid mobile program that offers unlimited talk, text and web, with up to 1 GB at 4G data, on T-Mobile’s network for just $50 a month. Don’t need unlimited data? No problem! brightspot also offers unlimited talk and text for just $35 a month.

Guests can also take advantage of great savings with brightspot. For every 6 months of pre-paid purchases, guests will receive a $25 Target GiftCard. In addition, guests can save an additional 5 percent savings on their pre-paid purchases when they shop with a Target REDcard in store or on Target.com/brightspot.