Expect the Huawei Mate 10 to Launch on AT&T This February With a Whole Lot of Advertising

According to the latest report from The Information, Huawei will look to launch the Mate 10 in February, 2018, aligning with comments made earlier this month from Huawei’s president of consumer electronics.

Not only does this new report back up those previous comments by Huawei, but it also mentions that the China-based company will spend around $100 million in advertising to make its brand more known in the US.

Considering you’re reading an Android blog, you likely already know that Huawei’s devices have been on sale in the US through unlocked avenues, but this would be the first time a flagship launch would take place via a US carrier. It’s a major step for Huawei, one that will surely cost the company a pretty penny in terms of name recognition.

If you aren’t familiar with the Mate 10, it features a 5.9-inch QHD LCD display, Kirin 970 processor, dual Leica-branded cameras, 4,000mAh battery, and comes with Androids 8.0 Oreo out of the box.

As more details are made available, likely at CES, we’ll keep you posted.

// The Information (Subscription)