Over the coming weeks, users of Instagram will begin to see view counts on videos, providing exact feedback to those who upload videos how many people are watching the content.
When the change takes place, view counts can be seen on the bottom section of an upload, right where “likes” used to be. Those who either upload the video or view the video can still see exactly who likes the video by clicking on the counter.
Instagram states that view counts are one of the many ways videos are going to get better in 2016, hinting that more goodies could be in store for Instagram fans.
Via: Instagram