Motorola Announces New Moto 360 (2nd Gen) Collection With Sport Model, Pre-Orders Open Today

Enough with the leaks, already – it’s now official. Motorola has announced the new Moto 360 (2nd gen) collection, which includes both men’s and women’s lines, along with a new Moto 360 Sport model that is coming later on down the road.

What’s new this time around? Well, you get two sizes of watches to choose from with the regular non-Sport Moto 360. There are 46mm and 42mm options for men, with the women’s collection also carrying that 42mm size. The new Moto 360s have more battery life (up to 2 days), design tweaks (lugs added), quick-release watch bands, a more powerful health experience, and something like 400 combinations of options through Moto Maker. (Full specs)

Speaking of  Moto Maker – below are your new options. Not only can you choose from a handful of different colors (including regular gold and rose gold), but there are new bezel treatments, mixing and matching of colors, and of course, metal or leather bands. This is pretty intense customization here,

As for the Moto 360 Sport, you get a similar Android Wear experience to the regular Moto 360, but Motorola tossed in a GPS, silicon band with UV coating, and a special AnyLight hybrid display that allows the display to be read easier in bright or dark light. It’s exactly what you are picturing a sporty smartwatch would be.

The new Moto 360 (2nd gen) is up for pre-order today starting at $299. Prices top out around $429 depending on how you customize it through Moto Maker.

Motorola.com, Google Store, and BestBuy.com are all selling the regular Moto 360 (2nd gen) today. Soon, you will be able to buy it at Nordstrom, Best Buy stores, and Verizon.

The Moto 360 Sport will arrive at some point “soon.”

Additional Coverage:

• Moto 360 (2nd gen) specs
• Moto 360 (2nd gen) video tour
• Moto 360 (2nd gen) vs. original Moto 360
• Moto 360 Sport quick look
• Moto X Pure Edition hands-on (take 2)

The New Moto 360 Collection: Giving you more choice with the watch that makes time for you

Any watch can tell the time ­ but what about one that can g​ive​you time? The new Moto 360 Collection — w​ith more styles, more features and more battery — offers ​countless design possibilities to suit your tastes, plus new experiences that will free you up to do more of the things you love.

Designed around you

The original Moto 360 was the first smartwatch that actually looked like a watch. With the second generation, we’ve refined the classic and timeless design and created a watch collection specifically designed for men, women and fitness enthusiasts. Taking further inspiration from the traditional watch world, Moto 360’s c​ase design now features lugs specifically tailored for men and women, and polished bezels in new styles.​With new quick­release bands, you can easily swap between leather and metal bands in seconds to match your look for the day.

The first modern watch you customize yourself

You’ve got unique style… so should your watch. You can customize your Moto 360 in the Moto Maker design studio. Now, choose from additional bezels, colors, materials, even a new double wrap band. Then get your personal creation in just a few days.

Apps that make life easier

Powered by Android Wear​, Moto 360 gives you complete control right from your wrist so you can stay in the moment, without constantly grabbing your phone from your pocket or purse.

Get notifications and important info at a glance. Respond to messages with your voice. Start your car with the MyFord mobile app, then lock the front door with the Kevo app. Hail a cab to get to the airport with Lyft, then show your boarding pass at the gate with your Delta app. All without ever reaching for your phone. Plus, Moto 360 is WiFi­enabled, keeping you connected even if your phone is out of Bluetooth range.

The new Moto 360 exclusive Live Dials also make it easier for you to dive in with shortcuts right on the watch face to the apps you use most.

Choose a better health and wellness experience

Moto 360 features Moto Body, a holistic experience that helps you lead a healthier lifestyle. Ever wonder how many steps you’ve taken in a day or how many calories that trip up the stairs actually burned? The new watches feature incredibly accurate sensors, so you can track your heart rate and the calories you burn. And that translates into valuable feedback and coaching to help you improve and stay fit.

Moto 360 Sport

For fitness enthusiasts, there’s also a new Moto 360 Sport.

With the new Moto 360 Sport, you can now leave your smartphone at home during your daily run. Built­in GPS accurately tracks your speed, distance, and pace, while a heart sensor tracks other important vitals. You can even store and play music right from your wrist, because we all need a good workout mix to push us during that last mile or rep. Plus, you can see all this information clearly, even in bright sunlight, with the new AnyLight hybrid display.

Take your workout to the limit without worrying about your watch, thanks to a durable yet comfortable design. Strong silicone construction with special UV coating wicks away moisture and resists fading or staining, while side ventilation channels help you stay cool.1​

Last but not least, the new Moto 360 and Moto 360 Sport has even more battery life than our 2​ first generation​, now offering up to two full days of use.

How to design and buy

Moto 360 will be available in various countries across North America, Latin America, Europe and Asia. Starting today in the U.S., you can pre­order your own Moto 360 on Motorola.com, Google Play and BestBuy.com. It will be available starting in late September at Nordstrom, Best Buy and Verizon. Availability and ship times vary by style. Prices vary by design and range from $299.99 – $429.99. We’ll share more details on Moto 360 Sport availability soon.