HTC America President Apologizes for Yesterday’s Nexus 9 Flash Sale Incident

Yesterday morning, HTC kicked off the HTC Hot Deals weekly promotion with a bang, offering a brand new Nexus 9 for just $199. Of course, supplies for the promo were extremely limited and traffic was very high on the servers, which hindered people’s experiences when they attempted to buy one. And we all know what happens when things on the Internet don’t go as expected – infinite Twitter rage. 

To clear up the situation, HTC America’s president Jason Mackenzie, took to the deals site with a letter to everyone who experienced frustration due to yesterday’s situation. To sum it up, Jason states that only a few hundred units were allotted to the promotion (editor note: not nearly enough to satisfy even the smallest percentage of people attempting to purchase one), and that the HTC team is rectifying the systems issues that people experienced.

Read the full letter below, then set your clock for the same time next week, as another Hot Deal is on its way.

Hello Everyone,

I wanted to personally apologize for the frustration some of you experienced with our first “flash” sale yesterday.  The sale was intended to introduce a weekly promotion that HTC will run weekly through the holidays. In celebration of the launch of our Nexus 9 tablet, we decided to kick off “HTC Hot Deals” in a BIG way with a screaming hot deal on a limited quantity of these tablets.  Simply put, the offer was very well received and the several hundred units that were allocated to this promotion sold out quickly.

I understand that our site did not function properly and caused frustration – and for that I apologize. With such a hot deal and short time to take advantage, the experience needs to be seamless. Our team is rectifying the systems issues that some experienced and we remain committed to bring you an exciting cadence of offers throughout holidays.  We hope you were one of the many who got to enjoy the savings this time, but if not please do check back weekly.

All the best,
Jason Mackenzie
President, HTC America
@JasonmacHTC

Via: HTC