Snapchat Intros Geofilters, Bringing a Touch of Ads to Your Selfies

Snapchat has introduced a new filter for your photos, one that will allow you to show off exactly where you are in the world, as long as its supported by a business or area. Geofilters allow users to place a company’s logo or city’s name on top of a selfie, as showcased in Snapchat’s newly released video up top. 

For example, if you are at Disneyland, you can swipe through filters to place the Disneyland logo on the photo. In addition, if you are in a particular city, you can swipe through filters to find the city’s name, like Venice Beach for example. Snapchat pulls your location data, which then allows it to bring up the appropriate filter for where you are located.

It isn’t the most revolutionary feature to ever be released, but it’s kind of neat for anyone looking to promote a certain area and add a bit of flair to an otherwise dull selfie.

You will need the updated Snapchat app, which should be rolling out to Google Play shortly.

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