AT&T Reduces Individual Plan Prices by $15, Now Start at $65 for a Single Line

Competition is a good thing, especially when it comes to smartphone plans. Almost certainly in response to T-Mobile’s doubling of data for entry-level price tier customers last Friday, AT&T announced a price cut for no-contract plans with two or fewer lines.

Single-line Mobile Share Value plans now start at $65, a $15 savings, while two-line accounts are $90. That price will net you 2GB of data, unlimited talk and text, unlimited international messaging in 190 countries and 50GB of AT&T Locker cloud storage. In addition, AT&T is offering a $100 bill credit for activating a new line of postpaid service.

AT&T’s most recent effort is only the latest in a series of price cuts and plan changes that have seen the carrier become more competitive in the mobile service industry. In February, AT&T reduced the price of its family plans, and in January, the carrier infamously offered $450 for T-Mobile customers to switch to its service.

Here’s the press release:

Last month, AT&T announced its best-ever pricing plans for families and small businesses and great international offers. Beginning Sunday, AT&T will extend savings to customers with one and two lines with the introduction of a new lower priced 2GB Mobile Share Value plan starting at $65 a month, which is $15off the current 2GB plan for one smartphone with no annual service contract.

New and existing AT&T consumer and business customers will see great value in this plan, which includes domestic unlimited talk and text, as well as unlimited international messaging from the U.S. to select countries. AT&T customers with a compatible device may also sign up for 50GB of cloud storage at no additional charge.

Need more than 2 lines?

Our Mobile Share Value Plans for families and businesses start at $145 for10GB of data and 3 smartphone lines with no annual service contracts.

Additionally, AT&T recently added unlimited international messaging (text,picture and video) to all Mobile Share Value plans for no additional cost.Unlimited international messaging includes messages sent from the U.S.,Puerto Rico and U.S. Virgin Islands to more than 190 countries for textmessages and 120 countries for picture & video messages.

With Mobile Share Value plans, eligible customers can choose to purchase aphone with an AT&T NextSM installment agreement with no annual servicecontract and no down payment. And with AT&T NextSM, qualified customerscan get a new smartphone every year. Visit a store or att.com/next for plandetails and conditions. Mobile Share Value plan customers can additionallybring their own device or purchase a phone at full retail price. Customersmay also choose from a larger amount of data if needed.

“We’re continuing the trend of offering more value to our new and existingcustomers. Not only are families and small businesses able to save more ontheir monthly data plans, we’re now delivering that same great value toindividual customers on the nation’s most reliable 4G LTE network,” saidDavid Christopher, chief marketing officer, AT&T Mobility. “We’redelivering more savings for customers across the board – backed byaward-winning customer service – with AT&T the value keeps getting better.”

With 50GB of cloud storage from AT&T Locker, customers can keep more than30,000 pictures safe and secure in the network and access them acrossmultiple connected devices. With AT&T Locker’s cloud storage, customers canstore photos, videos, music and documents.

And, for a limited time, all new and existing AT&T customers receive a $100 bill credit for each new qualified line of postpaid wireless service added – whether a smartphone, tablet, feature phone, mobile hotspot or AT&T Wireless Home Phone.