Motorola created a “first of its kind” ad for the Moto X that will run in the January issue of WIRED magazine. The ad is fully interactive, giving readers the opportunity to see what it’s like to customize a Moto X in real-time, and in a print magazine. Yes, I know that sounds impossible, but when you create an ad with a battery, LED lights, a keyboard-like button membrane, and other paper-thin materials, anything is apparently possible.
The ad features a Moto X along with a color picker that features 11 choices. As you tap each color, the Moto X on the page changes colors to let you see how the Moto X would look in a different skin. It’s very cool.
You can see the ad in action in the video below, however, getting your hands on one in real life may be a struggle. The special ad will only be available in 150,000 print issues throughout the Chicago and New York metro areas.
Digitas created the ad.
This post was last modified on February 16, 2020 10:28 pm