Video: Motorola Put a Color-changing, Interactive Moto X Ad in January’s WIRED

Motorola created a “first of its kind” ad for the Moto X that will run in the January issue of WIRED magazine. The ad is fully interactive, giving readers the opportunity to see what it’s like to customize a Moto X in real-time, and in a print magazine. Yes, I know that sounds impossible, but when you create an ad with a battery, LED lights, a keyboard-like button membrane, and other paper-thin materials, anything is apparently possible. 

The ad features a Moto X along with a color picker that features 11 choices. As you tap each color, the Moto X on the page changes colors to let you see how the Moto X would look in a different skin. It’s very cool.

You can see the ad in action in the video below, however, getting your hands on one in real life may be a struggle. The special ad will only be available in 150,000 print issues throughout the Chicago and New York metro areas.

Digitas created the ad.